A dedicated graphic designer specialising in storytelling through design, with expertise in building cohesive visual systems, illustration, and thoughtful typographic solutions.

About

Using design solutions to develop effective outcomes efficiently.

With a background in advertising, Caroline returned to full-time freelance design in 2019, bringing a distinctive blend of creative flair and technical precision to her work.

Her recent studies in type design have further expanded her skill set and deepening her expertise. This experience gave her the privilege of learning from some of the world’s leading typeface designers from France, Germany, and the USA.

Caroline’s strengths lie in storytelling and building engaging visual systems, always approaching each project with a strategic, big-picture mindset and delivering thoughtful, well-crafted design solutions.

Caroline is a keen portrait painter. In 2024, she was named a finalist for the prestigious Adam Portraiture Award by the New Zealand Portrait Gallery.

Services

Brand Identity, Logo Design, Illustration, Brand Guidelines, Packaging, Print and Web Design.

From brand identity and packaging to logo design and illustration, Caroline delivers strategic, high-impact creative solutions across a broad range of platforms.

Software

Photoshop, Procreate, Illustrator, InDesign, Figma, Glyphs, Robofont, Webflow

Education

2022
PostGrad Certificate, Typeface Design – Extended Program, Type@Cooper USA (Current)
2022
Practica (Type Design)
2021
Alphabettes Mentor Program
2020
Typography and Identity, School of Visual Art, USA
2004
Bachelor of Visual Arts & Design, NZ