Ten simple, no-nonsense tips to help your logo stick, from the designer behind Sister, a lettering and brand identity studio in Auckland.
How to make your name the hero, why one sharp idea beats three, and how to dodge the trends that blur your aisle together. Plus the small stuff that makes a big difference: shrinking it down, starting in black and white, sweating the spacing and leaving room to grow. And why strategy comes before sketches.
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I’m Caroline, the designer behind Sister. I’ve spent 15 years in design across agencies, in-house teams and studios, and when you work with me, you deal with me from start to finish.